Vancouver Island Web Development - Zap BC - Parksville and Qualicum Beach

Ways to Promote Your Website

Search Engine Strategies
Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred words on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content on your webpage, so let's begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about.
Page Title. Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title will appear hyperlinked on the search engines when your page is found. Plan to use some descriptive keywords along with your business name on your home page.
Write a Description and Keyword META Tag. The description should be a sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page. If you include keywords that aren't used on the webpage, you could hurt yourself. Some search engines include this description below your hyperlinked title. Your maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.
Include Your Keywords in page headlines. Search engines consider words that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags.
Make Sure Your Keywords Are in the First Paragraph of Your Body Text. Search engines expect that your first paragraph will contain the important keywords for the document -- where most people write an introduction to the content of the page.
Use Keywords in Hyperlinks.
Make Your Navigation System Search Engine Friendly.
Submit Your Webpage URL to Search Engines.

Linking Strategies
Links to your site from other sites bring additional traffic. But since Google and other major search engines consider the number of incoming links to your website ("link popularity") as an important factor in ranking, more links will help you rank higher in the search engines, too.
Submit Your Site to Key Directories, since a link from a directory will help your ranking -- and get you traffic.
Submit Your Site to Industry Sites and Specialized Directories.
Request Reciprocal Links.
Write Articles for Others to Use in their Newsletters.
Issue News Releases.
Include Your URL on Stationery, Cards, and Literature.
Promote using traditional media. Don't discontinue print advertising that you've found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad.
Develop a Free Service. It's boring to invite people, "Come to our site and learn about our business." It's quite another to say "Use the free kitchen remodeling calculator available exclusively on our site." Make no mistake, it's expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site.
Install a "Signature" in your E-Mail Program to help potential customers get in touch with you.
Publish an E-Mail Newsletter.
Send Offers to Your Visitors and Customers.
Promote Your Site in Online Forums and Blogs.
Ask Visitors to Bookmark Your Site
Exchange Ads with Complementary Businesses

Contact Us
Phone 250-752-4372
Email zap@zapbc.com

Phone 250-752-4372 Email zap@zapbc.com