Phone 250-752-4372   Email zap@zapbc.com

Purpose
It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Also, goal-setting practices and measurable objectives should be identified to track the progress of the site and determine success.

Audience Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website – the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do/feel when they come to your site will help to identify the target audience. Upon considering who is most likely to need/use the content, a list of characteristics common to the users such as:

• Audience Characteristics
• Information Preferences
• Computer Specifications
• Web Experience

Content
Content evaluation and organization requires that the purpose of the website be clearly defined. Collecting a list of the necessary content then organizing it according to the audience's needs is a key step in website planning. In the process of gathering the content being offered, any items that do not support the defined purpose or accomplish target audience objectives should be removed. It is a good idea to test the content and purpose on a focus group and compare the offerings to the audience needs. The next step is to organize the basic information structure by categorizing the content and organizing it according to user needs. Each category should be named with a concise and descriptive title that will become a link on the website. Planning for the site's content ensures that the wants/needs of the target audience and the purpose of the site will be fulfilled.

What You Provide

• Outline of website pages, starting with the homepage
• Names of all links to other sections and all pages in each section
• Titles for each page
• Complete content and text for each page in digital format. We will need to charge an hourly rate to author, type or format text.
• Logo in hard copy or digital file form.
• Graphics for each page in the form of photos for scanning or in digital file form. Each image should be labeled by name and the location where your want it displayed. Graphics that require extensive cleaning up or editing will be charged our hourly rate.
• Keywords that you decide are the most important to use for search engine registration, we are happy to help you with this in consultation or visit this page.
• All materials and information should be provided to Zap BC in a timely fashion to facilitate project completion according to agreed upon timeline.

We will be happy to advise you on any of the above during consultation phone calls and via email. We are also available to take care of any part of the above that you cannot provide and will perform that work at our hourly rate.

What Zap BC Provides

• Custom design and layout including clean, validated HTML, validated links
• Scripting for navigation, database access, etc.
• Custom graphics, including lines, bullets, buttons, background, masthead and page headers from your logo
• Meta tags utilizing keywords and site description provided by client
• Basic search engine registration with the major engines.
• Completion of work in a timely fashion agreed upon by both parties
• Uploading of your site to your domain upon completion of agreed upon work, and upon receipt of the total balance due.
• Content creation, text editing available at our hourly rate in addition to website costs.
• Consistent, friendly service